Original Motion Graphics designs and script for an animation concept campaigning the importance of eating locally grown produce.
As a farmer's market regular, I furthered my belief in the health, community, and economic impact of supporting local agriculture while taking a social studies class on community gardening at Otis College of Art and Design in 2011. I wrote a thesis paper on the topic, and then developed these motion graphics designs and a one minute script.
EAT LOCAL by Katie McLean
The number of problems we face today can seem overwhelming.
But you have the power to make a global difference with one simple solution:
With 3 meals a day, 365 days a year, your food choices have a huge impact. You can benefit your health, environment, economy, and community by eating delicious locally grown produce.
It's freshly picked in season and at its ripest hours before reaching your hands, so it has the most nutrients and flavor.
It's not picked unripe to withstand 2 weeks traveling by oil dependent vehicles to reach the supermarket.
The food industry is responsible for 1/3 of all greenhouse gas emissions.
By cutting down your food miles from the average 1500 to the local 100 you eliminate the pollution of transportation, processing, packaging, and advertising.
You also avoid the health risks of imported food.
By investing in the amazing variety of produce that we can grow here, you preserve green land, local watersheds, and fertile soil for future generations.
So connect with the land and people that provide your food. Local farmers can share their knowledge of healthy fruits and vegetables, and give you the tastiest recipes.
Support you neighbors and local employees and build a strong sustainable community.
One dollar spent locally generates 2 dollars for the local economy.
The giving is extended to nonprofit organizations who receive 250% more from small independent businesses than national corporations.
So visit your farmers market, order local produce delivery, eat at restaurants that use local foods, or get your hands dirty in your own backyard, rooftop, or community garden. Then trade your harvest with neighbors.
It's a simple, rewarding, and delicious choice.
So eat local today.